Kendrick Lamar kicked off his May 3, 2024 with the surprise releasing “6:16 in LA” at 6:16 AM LA time, which proved similar to be Drake’s “Taylor Made Freestyle”.

Drake would tease a response coming from his end throughout the day and would end up releasing the lengthy 7-minute diss of “FAMILY MATTERS” at 11 PM EST, where Drake accuses Kendrick of a multitude of things such as beating his wife, cheating on his wife, talking to the Tupac estate to ask them to take down the “Taylor Made Freestyle”, Baby keem ghostwriting for Kendrick Lamar, and Dave Free (Kendrick’s manager) actually being one of the father’s of Kendrick’s two children.